21st Century Business Herald Zhang Tian W, Xu Dan
2008 end of March, Friday, Beijing, cumbersome rain, not a conference for the day out. So busy selling extra than 200 milk, selling shirts, selling fish, selling mobile phones, people who sell diamonds sit together and adhere to traffic until late appearance of the peak as well, this is not an easy task. But the fact is whether the network is busy, President Zhang Wei did.
people to bunch, Zhang Wei, a group of people gathered together, they sell a broad diversity of merchandise, merely the common namely that all the adoptions online sales channels.
What kind of consumer goods for sale on the network; Now, the question becomes who is going to sell, in what access to sell.
billion, according to Zhao Sun Tongyu, Taobao premier is anticipated, as late as 2009, Taobao’s transaction size will be 1,000 million sites … … There is not doubt that in years quondam Ji, e-commerce is amplifying quickly and has brought real money earnings. clothing can be sold on the Internet, I obtain up to reply is, Had never been seen, did not think Wang Juntao, an daytime, you tin rotate to ask answers –
Not long antecedent, in the CCTV Mr. Adams – is a no-way in array to sell the consumer on the network, we would favor two and a half hours, did not absence to bring an end to …, so conclusions are in fact appropriate for all consumer goods are sold on the network. However, to sell and to sell a agreeable distinction, is a chairman in e-commerce businesses are to make meaningful judgments.
and who will chance the next PPG, the next Taobao? This issue once anew holding a resource to fascinate human of entire walks of life.
Sing Imagine in the company’s president Geng Zhijun outlook, e-commerce into what variety of industry, the key depends on three elements: First, the industry must be standardized; Second, the production distribution costs too compressed space; Finally, the claim began to enter the era of personalization.
sold, profit margins can be more than 20%, but in the store, they phoned 170 yuan is the lowest cost, which means that distribution costs have compressed space. The PPG’s quick growth also benefited from the shirt is a lofty cost of traditional sources of goods.
adequate profit margins. the cost of ample channels can be compressed, and the ability to complete e-commerce means that compression is to decide the suitability of e-commerce industry, an essential foundation.
never off the stage to the wealthy, this intermediate state, it is simple to find the right chance. And a lot of e-commerce firms, the household will select the product is
by Zhao Yang Shoubin the division, the family’s commerce covers 2 aspects of time and money. necklace have improved the overall efficiency and cost have dwindled? This is a test ought no be done by electronic manner and channels to the standard, >
e-commerce. corresponds to, a traditional manufacturer, in turn, have the opportunity to do. and fiscal strength to enter the field of electronic commerce can become its advantage.
Internet-based community activities, to set these users to re-, re-activate and re-active.
Wang Juntao cited two alterations in traditional clothes companies to substantiate their point of view, the premier enterprise in the sales functions of the box in the establishment of an e-commerce business, the mission is to do the traditional business and e-commerce business interface, and the entire business process execution to an wholly familiar with e-commerce business to do. on. Second clothing corporation is BAOXINIAO Group. Angelo completed last year’s accretion of BONO, which is the direct sales of clothing brands like PPG.
BONO is a subsidiary of Shanghai Bao birds apparel e-commerce brands. Angelo Po Shanghai before the birds have a 20% peg. March 19, 2008, Angelo issued a notification on changes to the use of funds: projects arranged for the investment suits and shirts to heave asset projects a absolute of 96.04 million yuan, changed for the acquisition of Shanghai Bao Bird Garments Co., Ltd. (hereinafter referred to as Po Bird) 80% of the shares.
will treasure birds and merge it into a altogether owned subsidiary, Angelo saw in custom and in the clothing of two e-commerce platform. Statistics show that Po birds in high-end men’s clothing company is chiefly engaged in fiduciary business process, with two major lines in the high-end suits, anniversary capacity of 500,000 sets, in counting to a large line of high-end shirts, an annual capability of 400,000.
, production, marketing Ji a conference, each mode of the
to Jacobi thou, Angelo enterprises characterized by the main of product chart, development, production, including sales to clutch the whole, can shape the brand’s overall manner and picture, sensibility and heritage of the whole would be more muscular. In a phase of time alternatively among a 15 min of a singular neatness and functions. Every aspect of such enterprises are relatively
Mester Bonwe and PPG is the light company representatives, re-sale, light creation.
said. However, the light by the behind of the approach also has its disabilities, products, though not very strict, but the goods tissue muddle, the quality is not vouched. This mode of action resulted in some of the advantages of play, but some disabilities can be exposed. When a re-sale of the company’s parent company has a master-type backdrop, competitive vantage will instantly emphatic.
However, the orthodox business start surfing the web, can melodrama out the flowers, additionally the test of time. Traditional companies on the Internet, comprehending of electronic business is a process; and the use of very sophisticated line sale methodology which applies to the Internet channel, and which need to think about subversion, hat present to be referee of these companies. Finally, how to equilibrium the existing line marketing system and the future relationship among the online channel.